logo-large-thinkergy

What innovation types fit your cognitive style?

What innovation types fit your cognitive style?


A new year is always a new beginning in business and in innovation. In the coming months, many companies will start new innovation project initiatives. They will compose innovation teams assigned to work on specified innovation challenges, such as creating an innovative product, designing a better customer experience, exploring new distribution channels, or designing impactful promotional campaigns, among others. We can distinguish the nature of such innovation project cases by a) the underlying innovation type and b) the desired impact of the innovative change they seek to produce. But did you know that people’s enjoyment of, and performance in, a particular innovation project depends on their preferred cognitive styles and innovator profile? Today, let’s explore what TIPS innovator types tend to fit to what kind of innovation types.

Introducing the TIPS innovation profiling method

TIPS is a new innovation people profiling method that I created for my innovation company Thinkergy. The method helps people to identify which of the four TIPS bases (Theories, Ideas, People, Systems) they are naturally attracted to, and also determines their preferred styles to think, work, interact and live.

Based on the online test results, a person is assigned one of 11 TIPS innovator profiles that fall into three categories:: four pure profiles that rest on one base (Theorist, Ideator, Partner, Systematizer); six dual profiles that play on two bases (Conceptualizer, Promoter, Organizer, Technocrat, Coach and Experimenter); and one multiple profile (All-Rounder) that balances all bases. 

Introducing the spectrum of modern innovation types

In the past, innovation mostly focused on only two innovation types (product innovation, process innovation), but in the last 2 decades, a wide spectrum of modern innovation types has emerged that allows companies to innovate in many different ways:

  • Operational innovations target to improve internal processes and operational structures. The related innovation types are process innovation and structure innovation.
  • Value innovations focus on producing new, original and —in particular— meaningful value propositions (products, services, solutions, customer experiences and dreams (or as Tom Peters calls them, experiences plus)). Innovation types that target new value creation are product innovation (sometimes also called new product development), service innovation, solution design, and customer experience design.
  • Leverage innovations fall into two categories that are led by different bases:
    • Innovation types that leverage through multiplication allow you to multiply the impact —and revenues— of an innovative value through new distribution channels, new platforms, networks and strategic partnerships, and innovative business models. Related innovation types are channel innovation, platform and network innovation, and business model innovation.
    • In contrast, innovation types that leverage through magnification aim to make an innovative value offering appear to be even more valuable through a strong brand and exclusive image, thus allowing for higher prices and profit margins. Innovation types that enhance value through design include brand design, image campaign and promotion design, and packaging design.
  • Strategy innovation aims to reposition a business for sustainable and superior growth by working on all previous four levels (superior new value offerings produced at lower operational cost and leveraged with modern channels and design).
  • Finally, social innovation aims to improve the lot of the less fortunate members of society and the environment.

Larry Keeley discusses ten innovation types in a book titled The Ten Types of Innovation. In an earlier blog article, I expanded on Keeley’s ten innovation types and categorised them as described above. In this connection, please note that before you start a new innovation project targeting a particular innovation type, you should be aware that you have to follow certain application rules of the innovation types game. 

How the different innovation types relate to TIPS

Dependent on your TIPS innovator profile, and your related dominant base or bases, you tend to relish certain innovation types more than others, and are likely to perform well in these innovation project that cater to your TIPS “home base”:

  • Operational innovations are largely Systems-driven. If you’re profiled as a Systematizer, Organizer, Technocrat or Systematic Experimenter, you’re likely to enjoy working on innovation projects targeting internal processes and operational structure.
  • Value innovations are dominated by the profiles at the Ideas-base. Ideators, Conceptualizers, Promoters and Imaginative Experimenters dominate innovation projects that aim to create meaningful new products, services, solutions and experiences that delight customers.
  • Theories-based profile types (Theorists, Conceptualizers, Technocrats, and —to a lesser extent— Systematizers) appreciate if they can apply their quantitative-conceptual cognitive style to innovation types that leverage through multiplication (focusing on new channels, networks, platforms, and business models).
  • In contrast, innovation types that leverage through magnification (brand, campaign, promotion and packaging design) are often driven by the profiles at the Ideas- and People-base (Promoters, Ideators, and Partners). Strategy innovation projects are spearheaded by the conceptual profiles at the TIPS bases Theories and Ideas (in particular Conceptualizers, but also Theorists and Ideators).
  • Finally, the profiles surrounding the People-base (Partners, Promoters, Organizers and Coaches) love working on social innovation initiatives. 

How innovations differ in their impact of change

The TIPS bases help explain not only what types of projects the different TIPS innovator profiles enjoy working on, but also the degree of change that they naturally prefer. Innovation equates to a positive change and a departure from the status quo. Thereby, different innovations vary in the degree of positive change that they produce. 

We can categorize innovations into three different intensity levels based on the impact that a change has: incremental improvements (typically of an existing product marketed to an existing user base), evolutionary innovations and revolutionary innovations (disruptive new products allowing a firm to wow existing users and convert new customers). Moreover, evolutionary innovations can be further differentiated as to whether they focus on adding new value to existing users, or if they extend an existing value offering to new customer groups. These differences can be mapped out in an innovation-impact type matrix that is shown below. 

How much change do innovators at the four TIPS bases prefer to produce?

Depending on their dominant TIPS base, different innovator types feel comfortable with —and prefer to produce in an innovation project— a certain degree of innovative change:

  • The innovator profiles at the Systems-base (Systematizer, Organizer, Technocrat and Systematic Experimenter) tend to focus more on Incremental improvements by practicing a more adaptive innovation style. They are satisfied with incremental change because in general, they prefer preserving the status quo.
  • In contrast, the dynamic innovator profiles surrounding the TIPS base Ideas (Ideator, Conceptualizer, Promoter and Imaginative Experimenter) like to drive bold, radical change. They really enjoy pushing for revolutionary change and creating disruptive innovations, which they find more exciting than satisfying with an evolutionary innovation or —how boring— wasting their time and creative zest in projects targeting only incremental improvements.
  • Finally, the profiles at the Theories- and People-base can support either the incremental innovation efforts at the Systems-base or the more revolutionary innovation projects of the Ideas-base. But what they really enjoy most is working on projects targeting evolutionary innovations. Thereby, the profiles surrounding the Theories-base prefer to create more and new value to existing users, while the innovator profiles surrounding the People-base enjoy looking for novel ways to extend existing value offerings to new user groups. 

Conclusion: Before you start a new innovation initiative, determine a) what innovation type the project focuses on, and b) how much change you target. Then, assign a person with a suitable innovator profile to lead the innovation initiative. Finally, invite those people to join the innovation project team who naturally enjoy this type of project based on their TIPS innovator profile, base orientation and related cognitive styles.

Are you interested in determining your personal TIPS innovator profile? Or would you like to learn more about how to apply TIPS in business and innovation in an experiential 1-day training course, The TIPS Innovation Profiling Workshop? Contact a TIPS Certified Trainer and let us know more about how we may support you.

© Dr. Detlef Reis 2018


66 comments (Add your own)

1. wrote:
I'm really impressed together with your writing skills and also with the layout in your weblog.
Is this a paid subject matter or did you customize it yourself?

Either way stay up the nice high quality writing, it is rare to see
a nice weblog like this one these days..

Sat, May 4, 2019 @ 3:34 AM

2. wrote:
I couldn't resist commenting. Very well written!

Wed, May 8, 2019 @ 2:53 PM

3. wrote:
I read this article fully regarding the difference of hottest and preceding technologies, it's amazing article.

Thu, May 16, 2019 @ 9:46 AM

4. wrote:
May I just say what a comfort to uncover somebody that
genuinely knows what they are talking about online.
You actually understand how to bring an issue to light and make it important.
More and more people need to look at this and understand this
side of the story. I was surprised you are not more popular because you surely possess the gift.

Sat, July 20, 2019 @ 10:09 AM

5. wrote:
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter
and said "You can hear the ocean if you put this to your ear." She
put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

Tue, July 30, 2019 @ 3:41 AM

6. wrote:
Incredible! This blog looks just like my old one!

It's on a totally different subject but it has pretty much the same page layout and design. Wonderful choice of colors!

Sun, August 18, 2019 @ 9:39 PM

7. wrote:
I am truly thankful to the holder of this web site who has
shared this impressive post at at this place.

Sun, September 1, 2019 @ 5:06 PM

8. wrote:
obviously like your web-site but you need to check the spelling on quite a few of
your posts. Several of them are rife with spelling issues and
I find it very bothersome to tell the truth then again I'll surely come back again.

Thu, September 12, 2019 @ 10:17 AM

9. wrote:
Hi mates, fastidious post and pleasant arguments commented here, I am genuinely enjoying by these.

Sat, September 14, 2019 @ 9:22 AM

10. wrote:
I loved this post! i try to read your blog pretty often, and you're always coming out
with some great stuff. I embedded this on my blog,
and my followers loved it. Keep up the good work :)

Wed, September 18, 2019 @ 7:02 PM

11. wrote:
Hi there, yeah this paragraph is truly good and I have learned lot of things from it about
blogging. thanks.

Thu, September 19, 2019 @ 6:14 AM

12. wrote:
Having read this I thought it was extremely enlightening.
I appreciate you taking the time and effort to put this information together.
I once again find myself personally spending a significant amount of time both reading and posting comments.

But so what, it was still worth it!

Thu, September 19, 2019 @ 5:37 PM

13. wrote:
This post will assist the internet people for creating new web site or even a
blog from start to end.

Thu, September 19, 2019 @ 7:07 PM

14. wrote:
Greetings from Colorado! I'm bored to death at work so I decided to check out your blog on my
iphone during lunch break. I really like the info
you provide here and can't wait to take a look when I get
home. I'm surprised at how fast your blog loaded on my cell
phone .. I'm not even using WIFI, just 3G
.. Anyways, superb site!

Thu, September 19, 2019 @ 7:21 PM

15. wrote:
What's up it's me, I am also visiting this website daily,
this site is in fact nice and the users
are genuinely sharing nice thoughts.

Thu, September 19, 2019 @ 7:25 PM

16. wrote:
Everyone loves what you guys are usually up too. This kind of clever work and coverage!

Keep up the excellent works guys I've added you guys to
blogroll.

Fri, September 20, 2019 @ 2:01 AM

17. wrote:
This is a good tip particularly to those fresh to the
blogosphere. Simple but very precise info… Thanks for
sharing this one. A must read article!

Fri, September 20, 2019 @ 2:12 AM

18. wrote:
Thanks in favor of sharing such a fastidious thought,
piece of writing is pleasant, thats why i have read it entirely

Fri, September 20, 2019 @ 3:59 AM

19. wrote:
Wonderful blog! Do you have any tips and hints for aspiring writers?
I'm planning to start my own site soon but
I'm a little lost on everything. Would you recommend starting with a
free platform like Wordpress or go for a paid option? There
are so many choices out there that I'm completely confused ..
Any suggestions? Many thanks!

Fri, September 20, 2019 @ 4:18 AM

20. wrote:
Fantastic web site. Lots of helpful info here.
I am sending it to a few buddies ans additionally sharing
in delicious. And of course, thank you on your sweat!

Fri, September 20, 2019 @ 2:39 PM

21. wrote:
Good respond in return of this difficulty with solid arguments and explaining
the whole thing on the topic of that.

Fri, September 20, 2019 @ 3:17 PM

22. wrote:
I am in fact delighted to read this webpage posts which includes lots of helpful data, thanks for providing these data.

Fri, September 20, 2019 @ 4:47 PM

23. wrote:
This website was... how do I say it? Relevant!! Finally I have
found something that helped me. Thanks a lot!

Fri, September 20, 2019 @ 6:16 PM

24. wrote:
This is very attention-grabbing, You're a very skilled blogger.
I have joined your rss feed and stay up for searching for extra of
your magnificent post. Also, I have shared your website in my social
networks

Fri, September 20, 2019 @ 6:29 PM

25. wrote:
Pretty section of content. I just stumbled upon your blog and in accession capital to assert
that I acquire actually enjoyed account your blog
posts. Anyway I'll be subscribing to your augment
and even I achievement you access consistently rapidly.

Fri, September 20, 2019 @ 6:35 PM

26. wrote:
Hello there, You have done a fantastic job. I'll certainly digg it and personally recommend to my friends.

I am sure they'll be benefited from this web site.

Fri, September 20, 2019 @ 6:40 PM

27. wrote:
I am sure this post has touched all the internet visitors,
its really really fastidious article on building up new
webpage.

Sat, September 21, 2019 @ 5:17 PM

28. wrote:
I like the helpful info you provide in your articles.

I will bookmark your weblog and check again here regularly.
I'm quite sure I'll learn plenty of new stuff right
here! Best of luck for the next!

Sat, September 21, 2019 @ 5:47 PM

29. wrote:
Hi everyone, it's my first pay a quick visit at this website, and paragraph is really fruitful designed for me,
keep up posting such articles or reviews.

Sun, September 22, 2019 @ 10:50 AM

30. wrote:
Thanks for ones marvelous posting! I seriously enjoyed reading it, you may be a great author.I will always bookmark your blog and definitely will come back
very soon. I want to encourage yourself to continue your
great work, have a nice morning!

Sun, September 22, 2019 @ 11:14 AM

31. wrote:
Hi, I desire to subscribe for this web site to obtain most
up-to-date updates, thus where can i do it please help out.

Tue, September 24, 2019 @ 3:15 PM

32. wrote:
If you desire to take a great deal from this
article then you have to apply such methods to your won website.

Thu, September 26, 2019 @ 5:33 AM

33. wrote:
I have been surfing online more than 2 hours today, yet I never
found any interesting article like yours. It's pretty worth enough for me.
In my opinion, if all webmasters and bloggers made good content as you
did, the net will be much more useful than ever before.

Thu, September 26, 2019 @ 12:24 PM

34. wrote:
This web site really has all of the information I wanted
concerning this subject and didn't know who to ask.

Thu, September 26, 2019 @ 2:41 PM

35. wrote:
I know this website gives quality dependent articles or reviews and extra information, is there any other website which
offers such stuff in quality?

Sat, September 28, 2019 @ 4:20 PM

36. wrote:
Hello, Neat post. There is an issue with your website in internet explorer,
might test this? IE nonetheless is the market chief
and a huge element of folks will leave out your excellent
writing because of this problem.

Sun, September 29, 2019 @ 2:16 AM

37. wrote:
My brother recommended I may like this web site. He used
to be entirely right. This post actually made my
day. You cann't imagine just how a lot time I had spent for this
information! Thanks!

Sun, September 29, 2019 @ 2:45 AM

38. wrote:
Does your site have a contact page? I'm having trouble locating it but, I'd like to shoot you an email.
I've got some ideas for your blog you might be interested in hearing.
Either way, great website and I look forward to seeing it
improve over time.

Sun, September 29, 2019 @ 9:29 AM

39. wrote:
Great blog! Is your theme custom made or did you download it from somewhere?

A design like yours with a few simple adjustements would really
make my blog shine. Please let me know where you got your
theme. Thanks a lot

Sun, September 29, 2019 @ 9:56 AM

40. wrote:
I think this is among the most important info for me. And i'm
glad reading your article. But wanna remark on few general things, The website style is wonderful, the articles is really
nice : D. Good job, cheers

Tue, October 1, 2019 @ 6:23 PM

41. wrote:
Hello, yes this article is genuinely fastidious and I have learned lot of things from it regarding blogging.
thanks.

Tue, October 1, 2019 @ 7:20 PM

42. wrote:
I do accept as true with all the concepts you have offered for your post.
They're very convincing and can definitely work.

Still, the posts are very quick for novices. Could you please prolong them a bit from subsequent time?
Thanks for the post.

Tue, October 1, 2019 @ 7:31 PM

43. wrote:
Why visitors still make use of to read news papers when in this technological globe all is existing
on net?

Tue, October 1, 2019 @ 8:11 PM

44. wrote:
There's definately a lot to know about this issue.
I love all of the points you made.

Wed, October 2, 2019 @ 3:36 PM

45. wrote:
Heya just wanted to give you a quick heads up and let you know a few of the pictures
aren't loading properly. I'm not sure why but I think its
a linking issue. I've tried it in two different web
browsers and both show the same results.

Wed, October 2, 2019 @ 7:28 PM

46. wrote:
If some one wants expert view regarding blogging and site-building afterward i advise him/her to pay a quick visit this web site,
Keep up the good work.

Thu, October 3, 2019 @ 5:07 AM

47. wrote:
I am genuinely grateful to the holder of this website who has
shared this fantastic article at at this place.

Thu, October 3, 2019 @ 5:40 PM

48. wrote:
An outstanding share! I have just forwarded this onto
a coworker who has been doing a little research on this. And
he in fact ordered me lunch simply because I discovered it for him...
lol. So allow me to reword this.... Thank YOU for the meal!!
But yeah, thanks for spending time to discuss this topic here on your web page.

Thu, October 3, 2019 @ 7:28 PM

49. wrote:
Hi there this is somewhat of off topic but I was wanting to
know if blogs use WYSIWYG editors or if you have
to manually code with HTML. I'm starting a blog soon but have no coding
skills so I wanted to get advice from someone with experience.
Any help would be greatly appreciated!

Sat, October 5, 2019 @ 7:29 PM

50. wrote:
Hi, I do think this is a great website. I stumbledupon it ;) I may come back yet
again since i have bookmarked it. Money and
freedom is the best way to change, may you be rich and continue to
guide others.

Sat, October 5, 2019 @ 9:03 PM

51. wrote:
Its like you read my mind! You seem to know a lot about this, like you wrote
the book in it or something. I think that you can do with a
few pics to drive the message home a bit, but instead of that, this is great
blog. An excellent read. I will certainly be back.

Sun, October 6, 2019 @ 10:04 AM

52. wrote:
This post is worth everyone's attention. Where can I find out more?

Sun, October 6, 2019 @ 9:02 PM

53. wrote:
Hi to every one, the contents existing at this web site are actually amazing for people
experience, well, keep up the nice work fellows.

Sun, October 6, 2019 @ 11:15 PM

54. wrote:
Fabulous, what a weblog it is! This webpage gives useful information to us,
keep it up.

Mon, October 7, 2019 @ 10:09 AM

55. wrote:
I got this website from my buddy who told
me regarding this site and now this time I am browsing
this web site and reading very informative articles or reviews at this time.

Tue, October 8, 2019 @ 2:27 AM

56. wrote:
Hi! Do you know if they make any plugins to protect against hackers?
I'm kinda paranoid about losing everything I've worked hard on. Any recommendations?

Wed, October 9, 2019 @ 12:27 AM

57. wrote:
Every weekend i used to pay a visit this site, as i wish for enjoyment, since this this web page conations really good funny information too.

Wed, October 9, 2019 @ 7:34 PM

58. wrote:
hi!,I like your writing very a lot! proportion we keep up a
correspondence more approximately your article
on AOL? I require an expert on this area to unravel my problem.
May be that is you! Looking ahead to peer you.

Wed, October 9, 2019 @ 9:41 PM

59. wrote:
Ridiculous story there. What occurred after? Thanks!

Thu, October 10, 2019 @ 3:33 PM

60. wrote:
Having read this I believed it was extremely enlightening.
I appreciate you spending some time and effort to put this article together.
I once again find myself spending a significant amount of time both
reading and posting comments. But so what, it was still worthwhile!

Sun, October 13, 2019 @ 6:41 PM

61. wrote:
My partner and I stumbled over here coming from a different
web page and thought I should check things out. I like what I see so now i'm following you.
Look forward to looking over your web page again.

Mon, October 14, 2019 @ 9:52 AM

62. wrote:
massage sexe mulhouse branlette fr salope en voiture baise dans le bois pute de limoges elle baise
pour payer le loyer francaise qui baise sexe gangster suce comme une salope militaire salope
site de rencontre 59 gratuit video sexe regle sexe mini jupe femme rencontre homme france pute aix les bains plan cul st lo branlette au
lit sexe moche rencontre cougar tours le meilleur porno au
monde baise moi stp branlette fr plan cul pontivy mega branlette rencontre musulmane nanatsu no taizai porno plan cul saint dizier meilleur
porno au monde femme riche rencontre dildo porno avis sexe france porno dan femme cougar en levrette le
plus grand sexe du monde partouze avec des mamies site de rencontre ouest agricultrice
salope site de rencontre suisse serieux baise a angers video petit sexe plan cul montpellier gratuit site de rencontre beur mature salope suce site de rencontre pays de l
est porno mechant belle brune sexe selfie jeune salope couple baise une jeune pompe salope histoire sexe chantage beau petit cul en levrette

Thu, October 17, 2019 @ 5:27 AM

63. wrote:
What i don't realize is in truth how you are no longer actually much more
smartly-liked than you may be now. You are very intelligent.
You already know therefore significantly in the case of this topic, made me individually
imagine it from so many varied angles. Its like women and men are not fascinated until it's one thing to accomplish with Woman gaga!

Your own stuffs excellent. Always deal with it up!

Sat, October 19, 2019 @ 10:50 PM

64. wrote:
I know this if off topic but I'm looking into starting my
own blog and was wondering what all is required to get setup?
I'm assuming having a blog like yours would cost a pretty penny?
I'm not very web smart so I'm not 100% positive.

Any recommendations or advice would be greatly appreciated.

Kudos

Sun, October 20, 2019 @ 7:36 PM

65. wrote:
I visited various web pages except the audio quality for audio songs present at this website is in fact fabulous.

Mon, October 21, 2019 @ 6:14 PM

66. wrote:
My partner and I stumbled over here different web page and thought I might as well check things out.
I like what I see so now i am following you. Look forward to exploring your web page again.

Tue, October 22, 2019 @ 1:44 AM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.