Forbes' Article on Stimulating Innovation Misses One Key Point

Forbes' Article on Stimulating Innovation Misses One Key Point

Forbes just published an article on "25 Easy Ways to Stimulate Innovation". Basically it is a simple list of techniques to shift your perspective so you come at your challenge from a new direction.  However a key point it misses is WHEN to use those techniques within the ideation process.

Within Thinkergy's X-IDEA there are over 150 tools and techniques that are used, but each is only used at a specific stage. For instance:

     - 5 Times Why, Assumptions Check and Insights list are used during the Xploration stage

     - What If, Other Worlds, Idea Planes and Matrix are used during the Ideation stage

     - Pass The Buck, Idea Circles and SCAMPER are used during the Development stage

With additional techniques used during the Evaluation and Action stages.

It isn't enough just to have a lot of tools. Knowing how and when to use them in a systematic way is essential to getting results. Even in a one day session our clients generate hundreds and hundreds of ideas, refine them and turn them action. The process matters.

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