Forbes' Article on Stimulating Innovation Misses One Key Point
Forbes just published an article on "25 Easy Ways to Stimulate Innovation". Basically it is a simple list of techniques to shift your perspective so you come at your challenge from a new direction. However a key point it misses is WHEN to use those techniques within the ideation process.
Within Thinkergy's X-IDEA there are over 150 tools and techniques that are used, but each is only used at a specific stage. For instance:
- 5 Times Why, Assumptions Check and Insights list are used during the Xploration stage
- What If, Other Worlds, Idea Planes and Matrix are used during the Ideation stage
- Pass The Buck, Idea Circles and SCAMPER are used during the Development stage
With additional techniques used during the Evaluation and Action stages.
It isn't enough just to have a lot of tools. Knowing how and when to use them in a systematic way is essential to getting results. Even in a one day session our clients generate hundreds and hundreds of ideas, refine them and turn them action. The process matters.
Posted on Mon, January 23, 2017
by Kevin Ehlinger Wilde