Creative cultural change is like striving to live a healthier life

Creative cultural change is like striving to live a healthier life

This week, I attended the ISPIM (International Society of Professional Innovation Management) 2016 Innovation Summit in Kuala Lumpur. Apart from presenting an academic conference paper on the innovation learner’s experience and running a workshop on our innovation people profiling method TIPS, I also was asked to moderate a panel discussion on “Creating a Culture for Innovation”. While preparing for the session, I noticed an interesting similarity: Creating an innovation-friendly, creative culture in an organization is like striving to live a healthier life.

All change starts with a major impetus

When do people begin to long for a healthier lifestyle? Only when they realize that something is seriously wrong. It might be burnout, weight gain, a performance drop at work, or even a heart attack that sends an unmistakable signal: you must change your lifestyle NOW.

Likewise, every established corporation occasionally receives an urgent wake-up call that now is the time for building a creative culture: a sharp drop in sales or profits; a fast-growing, agile new player that is eating up your market share; or a new technology that threatens to make your business obsolete.

Get a check-up

What do you do when you notice something’s wrong with your health? You see a doctor, who will examine you and perform tests to identify the causes for your declining well-being, and then recommends effective treatments.

When a corporation expresses a desire to evolve into a more creative culture, an innovation consultant prescribes a comprehensive innovation capacity audit. This “health check” identifies the presence or, more typically, absence of certain organizational factors that support creativity and innovation.

For example, in the innovation audit that is a key feature of Thinkergy’s innovation transformation method CooL – Creativity UnLimited, we check for 64 bipolar factors that relate to five bases: leadership, commitment, collaboration, culture and structure. A good “innovation health check” creates a clear profiles of the organizational innovation capacity, and identifies problem areas that need fixing to perform a “cool change” towards a more creative culture.

Adopt an open, curious mindset

After a health checkup, you know in theory what things you need to do to start living better. Does this awareness alone help you succeed? Nope. First take a look at your existing mindset: What habitual thoughts and action routines led to your decline in the first place? Become aware of your unhealthy ways and the disempowering thoughts and situations that trigger them. Then you can replace them with new, empowering healthy action strategies, and reframe your health challenge as an opportunity to discover a new, exciting side of life.

Similarly, an innovation consultant needs to determine if the “brains” of the organization are willing —and able— to change. Leading change towards a more creative culture requires top executives to stop talking the innovation talk, and start walking it. Ask: Are they willing to revisit the strategic core of the organization (vision, mission, values, core value propositions)? Are they eager to conduct a strategy innovation project to discover new fields of sustained, profitable future growth? And on a personal level, are they open to undergo a creative leadership development program such as Thinkergy’s Genius Journey method?

Commit to the achieve the desired changes

Once you’ve begun cultivating an open, curious mindset for healthy change, you need commit the necessary resources: enough time to exercise, meditate and sleep; additional money to purchase healthier meals, and so on.

Likewise, corporate leaders need to make serious commitments of resources for the creative culture change initiative: committing their own time to create momentum; setting budgets for new projects and innovation initiatives; and forming an innovation team to support the creative change effort. Commitment is the acid test to find out how serious the leadership really is towards creating a creative culture.

Collaborate to jointly change

Now you have a motivated mindset to pursue a healthy lifestyle and have earmarked sufficient time and money to achieve success. But how can you be sure you won’t fall back to your old, unhealthy habits? You could team-up with “buddies” who have similar health goals, or hire a coach. Your collaborators will check on your progress and hold you accountable if you stray from the path.

In an organization, you can introduce collaborative creative projects and innovation initiatives that break down boundaries and silos, unite like-minded, progressive creative minds, and build momentum and enthusiasm for creativity and innovation.

Work on the cultural factors

Finally, everything is in place to create a healthier you. Now you just need to do it, which is easier said then done. So, develop new routines and actions that make health and wellness a core part of the way you live: mediate first thing in the morning; eat a healthy breakfast; take supplements; go running, or do a gym or Yoga session on your lunch break; replace unhealthy snacks and drinks with healthy alternatives; go to bed in time to for allow for sufficient sleep.

Likewise, organizations need to get busy changing their routines and cultural habits to foster a more innovation-friendly climate: practice rapid prototyping; praise people who take initiative even if they sometimes fail; be more flexible about how, when and where people work — while at the same time raising standards and output expectations from “good enough” to the pursuit of excellence.

Measure your progress

Shifting to a healthier lifestyle isn’t easy and takes time — and the same holds true for organisations craving a creative culture. Avoid sliding back to your old ways by measuring your progress. The data tell you which strategies and regimens work and which you need adjusting. And seeing progress creates momentum to intensify and sustain the change.

On a personal level, you regularly track vital signs (resting pulse rate, blood pressure, weight) and annually check how your lifestyle changes are reflected in key health indicators on a cellular level.

In just the same way, organizations should work together with innovation experts to develop their individualized set of innovation-related key performance indicators on three levels (inputs, throughputs, outputs) that get tracked on a quarterly and annual basis.

Contact us if you want to find out how we can jointly co-create a innovative change in your organization and help you cultivate a creative culture.

© Dr. Detlef Reis 2016. This article was published in parallel in the Bangkok Post under the same title on 8 December 2016.

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